Top 5 Film & Television Apps in Kenya Q4 2022

In the fourth quarter of 2022, the top 5 film and television apps in Kenya demonstrated diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their metrics:

Showmax saw a fluctuating pattern in weekly revenue, peaking at approximately $3.3K in the week of November 21 and ending the quarter at around $2.9K. Weekly downloads for the app surged mid-quarter, reaching a high of 14.5K in the same week, while weekly active users varied, peaking at 188.6K before dropping slightly to 153.8K by the end of December.

Amazon Prime Video experienced a relatively stable revenue trend, with a peak of about $1.7K in early December. Weekly downloads showed significant growth towards the end of the quarter, hitting 6.3K in the week of December 5. The app's active users also saw a notable increase, reaching a peak of 37.6K in the same period before ending the quarter at 28.2K.

Netflix maintained a consistent revenue stream, averaging around $1.5K weekly. Downloads exhibited a substantial rise, especially in the last two weeks of December, peaking at 105.2K. Active users followed a similar upward trend, reaching a high of 578.5K in the week of December 19.

Shahid - ﺷﺎﻫﺪ had modest revenue figures, with a peak of $167 in mid-October. Weekly downloads remained low, with the highest at 76 in early December. Active users showed slight fluctuations, peaking at 229 in mid-October and ending at 207.

ZEE5 Movies, Web Series, Shows displayed a steady revenue trend, peaking at $155 in the last week of December. Weekly downloads saw gradual growth, reaching 741 in late November. Active users remained relatively stable, hovering around 5.5K throughout the quarter.

These insights are derived from Sensor Tower's comprehensive data analysis. For more detailed metrics and trends, visit Sensor Tower.